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Cake day: July 1st, 2023

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  • Another reason is brand identity.

    Using ‘.tech’ or ‘.flights’ or .sports’ for your site feels too “on the nose” and gives vibes of like browsing some directory where things are categorised and sorted. Even worse it implies there are other sites under the same category, and those other sites may be competitors, and this dilutes strength of brand.

    lt also suggests strongly what the business does, and while that might seem desirable at first it actually isn’t from a corporate perspective because it means the company becomes tied to their business area and can’t expand and grow out of it into other things.

    I think this is a major part of why descriptive TLDs continue to be less preferred over ‘meaningless’ two letter TLDs, because companies want the focus to be on the main part of the domain, not the TLD.






  • I appreciate your point, but I still believe spelled-out numbers work better.

    In prose, especially fiction writing, the ideal case is that the words themselves slide neatly out of the way and become invisible, leaving only a picture in the reader’s mind. Generally speaking, anything distracting is therefore counter-productive for fiction. Strange fonts and strange typesetting, while interesting, take the reader out of the prose. There’s a reason almost every fiction book you pick up from the shelf uses Garamond.

    In an engineering context, remembering exactly “12 eggs, 6 toast” is probably the most important thing, and numeric digits assist in that. In fiction however it doesn’t matter if, by the next page, the reader has forgotten exactly how many eggs there were; the important aspect is to convey the sense of a large and chaotic family, and the overall impression is more important than the detail.

    Thats why although the numbers are important for setting the scene, we really don’t want them to jump out and steal attention. We don’t want anything at all to have undue prominence, because the reader needs to process the paragraph as a cohesive whole, and see the scene, not the specific numbers.



  • tiramichu@lemm.eetoScience Memes@mander.xyzLiterally Nineteen Eighty-Four
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    16 days ago

    Context is everything, IMO.

    In engineering work, numbers should always be digits. In prose, numbers should be spelled out.

    Breakfast at the Thompson’s was a busy affair; 12 eggs and 6 rounds of toast for their 3 sets of boistrous twins.

    Compared to

    Breakfast at the Thompson’s was a busy affair; twelve eggs and six rounds of toast for their three sets of boistrous twins.

    To me it’s pretty clear which of those reads better and more naturally as prose; digits really ‘jump out’ on the page, and while that is great for engineering texts, it is incongruent and distracting for prose.




  • One thing that works is finding ways to make achieving small tasks part of your routine. I have a to-do list and in my lunch break at work I often pick off one or two things and decide okay, that’s what I’ll do when I get home. And so that way the selecting of the tasks and the doing of the tasks are things that have their own specific times and the decision is already made.

    What also works is to create some external motivation.

    I might not feel like cleaning the house, for example, but if I have friends coming over then I’ll enthusiastically clean everything because I want it to be nice for them.

    And so sometimes I intentionally weaponise that by inviting a friend over just to give myself that extrinsic motivation.



  • This is it for me too. I’m not going to allow companies to monetise me or my data any more than the absolute minimum I have to.

    One thing I try hard at is making sure that I never have to see a single advert in my own home. I don’t have TV, I don’t watch any streaming services if they have ads, and I adblock everything. I don’t care how good a product is, how cheap or free, if it has advertisements I’m out.

    To me it’s about having sufficient self-respect to not let companies live in my head rent-free.