

I’m sure that there was maneuvering for influence, but he’s a grown, competent adult. Most of his wealth is associated with a company that has made its products an identity symbol for progressives. It should not be that hard to see that becoming a colossally-important financial supporter of, very-visibly palling around with, and performing some of the more-unpopular actions for the extraordinarily-unpopular-with-progressives Trump was going to piss people off. Having Trump do a sales pitch for said products on the White House lawn is just icing on the cake.
He was not trapped in that situation. Hell, even if he wanted to make huge donations, lots of wealthy people donate money to presidential campaigns — albeit not normally at the level that Musk did — and they don’t normally engage in the kind of incredibly-visible association that Musk did. He could have walked away. He could have even just asked Trump to appoint someone who he agreed with in the role, rather than taking it himself.
And this isn’t Musk’s first high-profile brand management screw-up. With Twitter, he was roundly criticized for the rebrand to X, given that Twitter had a very-well-established, valuable brand. Like, after the first time around, you’d think that he could reasonably have someone sanity-checking some of this for impact on brand.
I don’t expect Musk to be mistake-free, but I really think that if you placed most business leaders in his shoes, they’d have had an inkling that this was quite likely to be trouble.
They probably receive or expect to receive funds from Social Security or some other government program. The filthy swine.
Somehow, I don’t think that this is going to do a great deal to heal any brand damage with progressives.
Frankly, I think that Mr. Musk would be considerably better off if he would simply stop tweeting or publicly-saying things before running them past a PR team.