At some point, the association with Musk has to negatively impact the brand and I wonder if a portion of these headwinds are related to that. The demographic for Teslas isn’t going to be Texas conservatives so the people Musk is directly against are the same people he wants to buy the cars. I have to imagine that like myself, some people who would have probably purchased a Tesla historically would not do so now. I was thinking about going electric and getting a Tesla but won’t be associated with Musk. It’s a single sample of 1 so obviously anecdotal but I can’t be the only person.
Make that a sample size of two. I wanted a tesla as soon as my current car gives out but I won’t go anywhere near them now because of Musk. I know there’s no ethical consumption under capitalism but giving money to Musk is a bridge too far for me.
At some point, the association with Musk has to negatively impact the brand and I wonder if a portion of these headwinds are related to that. The demographic for Teslas isn’t going to be Texas conservatives so the people Musk is directly against are the same people he wants to buy the cars. I have to imagine that like myself, some people who would have probably purchased a Tesla historically would not do so now. I was thinking about going electric and getting a Tesla but won’t be associated with Musk. It’s a single sample of 1 so obviously anecdotal but I can’t be the only person.
Make that a sample size of two. I wanted a tesla as soon as my current car gives out but I won’t go anywhere near them now because of Musk. I know there’s no ethical consumption under capitalism but giving money to Musk is a bridge too far for me.
I still hope SpaceX succeeds despite him though.