It turns out that more technology in cars isn’t necessarily something customers want, and it’s not really improving their driving experience. We know my thoughts on the matter, but I’ll do my best to stay impartial on this latest survey from JD Power that shows most customers don’t appreciate technology in cars unless they can see a clear benefit to them.
JD Power’s 2024 U.S. Tech Experience Index Study evaluated over 81,000 drivers’ experience with “advanced vehicle technologies” in 2024 model year vehicles after 90 days of ownership, It turned out to be a pretty mixed bag when it came to what people liked using. There are a number of tech features that customers like using because they feels that it answers their needs, but at the same time there is a whole lot that don’t get used very often or are continually annoying, according to the survey.
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Similar complaint here. We were ready to replace our 2011 outback and decided it would make sense to get something at least a bit more modern. Loved our outback, and honestly would have bought another if it weren’t for that damn screen.
After getting a gander at that thing, we seemingly confused (or probably just disappointed) our salesman by insisting we wanted the most simple, stripped-down style console they had to offer. Apparently we’re not the most common customers, but i know I’m kinda weird so fair enough. After he went back inside to find out which models they had on the lot that might fit that description, the only one that had a “simple” console was the base model Forester. It was just not enough to transition over from our comfy 6-cyl beast that just had a 6-cd changer with a 1-inch-tall screen and an aux jack, but everything was operated by buttons. Even the rear view mirror had a clever backup camera integrated into it. Makes more sense that way, imo. It was everything we needed and only a smidge more.
I really wish we could have just bought a newer model of the exact same car feature-wise… That outback was a great car 🙂