BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
BMW Is Giving Up on Heated Seat Subscriptions Because People Hated Them::The blowback worked—but subscriptions for software-based new car features will continue, according to a BMW board member.
Did cars peak around 2016? That’s when you could get a plug in hybrid, with Bluetooth audio, a rear view camera, but no spyware or mandatory subscriptions. Sure they’d pester you to get SiriusXM but you could just say no.