Like why do they care how many times I go to porn hub every day or that nothing gets me harder than a free use MILF? Why do they care that I don’t know how to spell consistency so I have to Google it every 3 months.
What the fuck is wrong with people?
Why are tech companies* so interested
Pick up habits, profiling so they can know what you are interested in and the areas you frequent to target you more efficiently. More likely for directed advertising but can also be for influencing.
The influencing aspect here is almost certainly tied into the drop of search engine efficacy recently. Big tech finally collected enough data from you and everyone you know to now be able to alter what answer you find for the question you asked. Wildly, this same question now generates different results depending on the profile they’ve assigned you. MullVads Total Surveillance paper published last October highlights this explicitly. This is why data collection matters, not due to ads, but the ability of Big Tech to change how you view the world. Your data impacts the search results you see, as well as everyone similar to you…
Edit: Here’s the link to the MullVad paper https://mullvad.net/pdfs/Total_surveillance.pdf
individually, not important, together with a mass of collected data, over time, patterns emerge, those patterns can be everything from people, and people within your demographic, age, sex, location, race, education level, marital status, relationship status, and THAT is invaluable to corporations (and governments) in figuring out what to sell, how to sell it, and who to sell it to.
they say knowledge is power, and that’s just what all this data from billions of different sources gives others, an overview of human interaction with each other, technology, and most importantly the things that motivate them to act.
