Swiss food firm’s infant formula and cereal sold in global south ignore WHO anti-obesity guidelines for Europe, says Public Eye
Nestlé, the world’s largest consumer goods company, adds sugar and honey to infant milk and cereal products sold in many poorer countries, contrary to international guidelines aimed at preventing obesity and chronic diseases, a report has found.
Campaigners from Public Eye, a Swiss investigative organisation, sent samples of the Swiss multinational’s baby-food products sold in Asia, Africa and Latin America to a Belgian laboratory for testing.
The results, and examination of product packaging, revealed added sugar in the form of sucrose or honey in samples of Nido, a follow-up milk formula brand intended for use for infants aged one and above, and Cerelac, a cereal aimed at children aged between six months and two years.
In Nestlé’s main European markets, including the UK, there is no added sugar in formulas for young children. While some cereals aimed at older toddlers contain added sugar, there is none in products targeted at babies between six months and one year.
Maybe I missed it in the article, but isn’t it more expensive for Nestlé to add the sugar than to not use it? I don’t understand their motivation here. I mean, I assume it’s evil considering what company this is, I just don’t understand it.
Sugar is psychologically addictive
I agree, but kids will be addicted to sugar pretty quickly regardless. Maybe that’s the reason, but it seems like an awfully big expense when all they have to do is sell chocolate and the kids come running.