Although the spectacle of influencers flaunting their affluence has long been a staple of social media, there are signs that audiences are growing tired of it. Experts say “influencer fatigue” is wearing on young people who crave authenticity as inflation rises and achieving a stable livelihood becomes increasingly difficult.
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According to data from a YPulse study shared with Yahoo News, 45% of people between the ages of 13 and 22 say influencers just don’t have the same power that they used to. About 53% said they were more likely to trust recommendations from regular people online whom they don’t know rather than creators with large followings.
Influencer marketing once offered an alternative to typical celebrity marketing. Celebrities appeal to us as salespeople because of the psychological phenomenon known as the halo effect. If someone is talented or beautiful, we assume they are highly qualified in other ways as well, which boosts sales. Influencers, who are powerful but not conventionally famous, offered a more relatable and accessible alternative. They’re far enough removed from celebrities that we can relate to them — until we can’t.
Sorry if I’m unable to muster up any sympathy.
Also the phrase ‘getting tired of fatigue’ tickles me.
did you read past the headline? it wasn’t about the influencers feeling fatigued
Right, I thought it was a comment about how young people brought it onto themselves… This whole concept where they enabled influencers and now it’s on them.
If someone is talented or beautiful, we assume they are highly qualified in other ways as well
With apologies for sounding like a cranky old man 30 years too early: in my day, we didn’t call thinking that “the halo effect”. We called it being a gullible dumbass.
We called it being a gullible dumbass.
The reality is that you’re almost certainly guilty of it. It’s human nature and to be so confident that everyone else is dumb and falls for it, and that it doesn’t bias your thoughts, is nothing but straight up arrogance.
I can almost guarantee that every person who upvoted your post, and you included, are probably more prone to it than average precisely because you think you are immune, so you don’t bother to consider checking your own bias.
Oh soothsayer what does your wisdom say of those of us who saw them as sellouts? Or those of us that aren’t enamored by consumerism? Or both?
It would appear you are the one who has normalized these things in your mind as you have accepted them as inevitables.
It would appear you are the one who has normalized these things in your mind as you have accepted them as inevitables.
This is like saying that I’ve normalized car accidents because I tell you to wear your seatbelt, knowing full well they happen.
The people who think they are not prone to these types of biases are exactly like the dopes who don’t wear seatbelts. Either because they think they aren’t prone to accidents, or are simply just dumb.
Marketing doesn’t work as well as marketers would like everyone to believe. It works better on people who believe it works.
I’m not sure how one could possibly reason themselves into that position, so I guess I’ll just have to recognize that “you can’t reason a person out of a position they didn’t reason themselves into.”
Your inability to determine how I have reasoned my way into something is about you not me.
Your dismissal of my ability to reason this and claim I didn’t reason myself into it, is a contradiction to the first half of your statement.
It would appear you are caught up by your own limitations. Your choice to project these limitations on others indicates you are incapable of recognizing others have not only different perspective but different life experiences.
Instead of just throwing out a lot of empty insults, you could have just demonstrated I am wrong by explaining your reasoning. By not doing so, you just confirmed that I am right. Well done. Thank you.
